Boar's Head Brand
Agency
Mode
Project Scope
Digital Experiences, Social Campaigns, Media Ads
Roles
Animation: Aaron Kvarfordt
Copywriter: Becca Muncy
Designer(s): Aaron Kvarfordt & Alexia Dutriz
Integrated Producer: Chelsea Gorlaski
Photographer: Maxim Vakhovskiy
Social Content Coordinator: Shannon Foster
Since 1905, Boar's Head's unwavering commitment to quality and craftsmanship has established the brand to be more than a delicatessen. Boar's Head maintains their reputation as a maker of finely crafted foods through time-honored recipes—every product is made from the finest ingredients sourced from around the world.
As Boar's Head's Digital Agency of Record, Mode continues to unify cross-channel engagements and messaging to develop consistency across the Boar's Head organization. This includes driving brand experiences in product launch campaigns, social media, digital development, consumer activations efforts, and more.
As part of the digital experience product launch of Boar's Head FireSmith, pair fiery recipes with Spotify playlists to inspire your inner culinarian. View full experience here.
Composited image created with AI assets for the product launch of Sweet B's Honey Barbeque Glazed Chicken Breast. Assets curated by Rob Ramirez.
To drive engagement, a wide variety of media types are implemented. This includes static images, animation, and video.
Educational content is one of the main pillars of Boar's Head's social strategy. This includes guides, tips & tricks, how to deli, and new product announcements.
Posts based on community engagement has been extremely popular on all social platforms.
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