Mayors' Institute on City Design.

Mayors' Institute on City Design

Agency

Mode

Project Scope

Brand Identity Extention, Print Collateral

Roles

Account Lead: Katie Hisle
Assoc. Art Director: Josie Shaffer
Lead Designer: Aaron Kvarfordt

City design affects far more than how it looks—it impacts the way it operates, feels and grows. As a leadership initiative of the National Endowment for the Arts in partnership with the United States Conference of Mayors, the Mayors' Institute on City Design (MICD) aims to help mayors from coast-to-coast overcome challenges and problems facing their communities through collaborative sessions, programs, and resources.

With the launch of MICD's new website and upcoming enrollment period, I was tasked with extending the updated visual identity into all things print. This included various articles of printed material such as briefing/meeting summary booklets, program flyers, pamphlets, folders and more for mayors to use throughout their session.

MICD meeting summary and briefing booklets.

Institute Sessions are at the core of MICD. Mayors are invited to participate and engage with design leaders to help find solutions to challenges that their cities are facing.

MICD name tag with dark blue lanyard.
Green folder with various pieces of MICD printed collateral.
MICD Just City Mayoral Fellowship white paper about directly tackling racial injustice in cities through planning and design interventions.
Dot and grid pattarns on purple, orange, lime green, and teal paper stock.

Additional pattern colorways help to add diversity and extend the visual identity system for MICD's printed material.

Lime, teal, dark blue, and orange business cards laying in a grid.
Complete set of various printed collateral for MICD including a ringed binder, note cards, name tag, and a folder.

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