Traverse
Armor for the trails ahead.
Agency
Personal
Project Scope
Visual Identity, Digital, Product Development, Social Media
Roles
Lead Designer: Aaron Kvarfordt
Traverse is a passion project that started early on when I was introduced to mountain biking; a simple hobby that quickly became an obsession. After purchasing my first complete bike build (and more in the future), there had to be a way to help safeguard from the inevitable wear and tear of trail riding and shuttling. While researching for a solution, it became apparent that the options available were either generic frame kits that were inadequate in the protection they offered or products that were overpriced for the material they used.
With this in mind, Traverse is designed and developed out of the desire to help riders protect their investment whether they plan to trade in for the newest model or preserve their ride for years to come. All kits are custom tailored to your specific frame and/or component(s) to ensure optimal coverage while also being DIY friendly for successful at-home installations. I'd finish writing this but odds are I'm out riding my bike—and you should too!
© 2025